It goes without saying, we all have our brand preferences. Nike vs Under Armor, Ford vs Chevy, Crest vs Colgate; the list goes on and on. As consumers, we encounter branding every day and, on some levels, it influences each and every purchase we make. From where we grab our morning coffee to the clothes we wear to the phone we carry, it’s all thanks to branding.
Have you ever wondered why you prefer one brand more than another? When faced with the decision to purchase Brand A or Brand B, what makes you reach for one over the other? The answer is pretty simple, the power of branding.
Branding Tells YOUR Story!
At the heart of every brand is a story and a purpose. Branding is a combination of your brand’s purpose, how it’s positioned, and subliminal cues. Wrap it all up and it creates a story unique to your brand. By first establishing what your brand is all about, you can create a visual representation that reflects the story you’re trying to tell, OR simply how you want to be perceived. When it’s all said and done, you’re left with a concept that mirrors the personality of your brand making it easier for your audience to unconsciously understand, connect with, and gravitate towards it.
It Sets You Apart from the Pack!
Your brand story not only helps you develop your visual brand, but it also sets you apart from the competition. It’s unique because it is centered around YOUR brand story and reflects your goals and mission. Learn from your competitors but don’t get too caught up in what they’re doing (or not doing). Take what makes your brand special and run with it!
It Helps Your Audience Remember You!
While branding isn’t all about logos and catchy taglines, those elements are important. It’s what helps you stick out while your audience is scrolling through their social media or browsing for a product. The more you put your brand out there, the further it reaches, and the more people become aware of it. The key is to be consistent with how often and where you showcase your brand, as well as with your brand visuals and message.
It’s All About Trust!
Visual branding helps your brand stick in your audience’s mind. How your brand interacts with your audience establishes the relationship you have with your fans, audience, and customers. Like any healthy relationship, it should be built on trust and transparency. Effective branding, both behind the scenes and at the forefront, sets the groundwork for how you communicate your brand values and engage with your audience for killer results. Use it to help you convey your brand in a way that aligns with your goals, mission, and purpose.
It’s a Marathon NOT a Sprint!
Branding is a powerful tool but it’s important to remember brand awareness doesn’t happen overnight. To build a successful brand, you need to not only be patient and committed, but also need to BELIEVE in your brand and your why. Without these things, you may feel like throwing in the towel or worse, sacrificing your brand’s integrity. Stay focused on your goals and give your brand time to build traction.
When you’re ready to take advantage of the power of branding, Cyberdogz is here to help! The best part? You don’t have to break the bank just to run with the big dogz! Contact our team to get started.